When you think ‘color’, your thoughts may turn to inks or children’s toys, but start looking for bright shades in the food aisle of your local supermarket next year; and though blue may be the world’s most popular color, the one to watch for 2011 is actually Magenta. Color trends are on the change, according to DayGlo Color Corp.’s Brand Action Team (/world_of_color/brand_action_team), which uses its experience in dyes, pigments and inks to companies gain recognition and traction for their products and build strong, lasting brand identities through color.

It’s a well known fact that kids love fluorescents – the bright colors attract them and encourage them to play, even if it’s a toss-up whether the toy will end up on the floor or in their mouths! Now, DayGlo, a global leader in the color industry, has unveiled its new GloPrill® color palette for use in applications with direct food contact – a range of fluorescents that are completely safe, even for younger children, making play time more fun, no matter the product!

DayGlo Introduces Rich, Lustrous Colors for Housewares

FDA-approved Gem-Tone™ pigments are safe for freezer and microwave applications
Cleveland, OH (December 10, 2010) – DayGlo, a global leader in the color industry, has unveiled a new range of colors for use in food applications – meeting FDA standards for direct food contact and opening a range of color options for new…

Customizable Gemini Colorants use natural micas to create cosmetic effects 
Cleveland, OH (November 23, 2010) – DayGlo Color Corp., a global leader in the color industry, has unveiled a luxurious range of dual-tone pearlescent pigments that are specially formulated for use in cosmetic applications for eyes. Based on natural micas, DayGlo’s Gemini Colorants…