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Friday, December 10, 2010

DayGlo Introduces Rich, Lustrous Colors for Housewares

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FDA-approved Gem-Tone™ pigments are safe for freezer and microwave applications

Cleveland, OH (December 10, 2010) – DayGlo, a global leader in the color industry, has unveiled a new range of colors for use in food applications – meeting FDA standards for direct food contact and opening a range of color options for new markets and applications. The new DayGlo Gem-Tone™ color palette can be used in products that go straight from the freezer to the microwave, enhancing any number of housewares – from richly-colored plates and microwaveable containers to jewel-like Tupperware and eye-catching cups and mugs.

DayGlo’s Gem-Tone colorants are the very first FDA-approved polymeric colorants for use in clarified Polypropylene and are currently available in four rich, transparent colors such as Sapphire Blue and Ruby Red. A full range of colors can be achieved by blending the standard colors for greater effect. They are approved for conditions of use B-H and J (heat pasteurization and microwave applications).

“Consumers are looking for convenient ways to entertain with flair,” says Kevin Sonby, Vice President of Marketing at DayGlo. “DayGlo’s Gem-Tone colors are ideal for housewares and portable storage containers that go straight to the table, making it easy to store, freeze, carry, reheat and serve in one beautiful container.”

DayGlo colors create rich and lustrous plastics for a variety of applications. The company works closely with masterbatch producers, designers and manufacturers to explore new avenues of product development and market growth. DayGlo specializes in developing pigments suitable for polyolefins for injection molding, blow molding and rotational molding, as well engineering resins, plastisols and vinyl resins.


About DayGlo
Cleveland-based DayGlo Color Corp., a wholly owned subsidiary of RPM, Inc., is a global leader in the color industry offering a diverse product line and customized color solutions for packaging and consumer goods, plastics, graphic arts, paints and coatings, dyes and textiles, as well as ingredients for the personal care and cosmetics industries. As the originator, and world’s largest manufacturer, of daylight fluorescent color, DayGlo also develops conventional color dispersions and specialty effects pigments. DayGlo’s diverse range of products can be used alone or combined with conventional colors help achieve cleaner, brighter, more sophisticated colors. With DayGlo it’s Color. Only Better.


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