Customizable Gemini Colorants use natural micas to create cosmetic effects 

Cleveland, OH (November 23, 2010) – DayGlo Color Corp., a global leader in the color industry, has unveiled a luxurious range of dual-tone pearlescent pigments that are specially formulated for use in cosmetic applications for eyes. Based on natural micas, DayGlo’s Gemini Colorants shift color dramatically depending on the angle at which they are viewed, giving a unique, shimmering look that is always eye-catching. 

“Our innovative range of Gemini Colorants create a luxurious metallic sheen that cannot be achieved using conventional colorants,” said Kevin Sonby, Vice President of Marketing at DayGlo. “Every shade in the Gemini range is a dual-tone pearlescent – they feature two distinct layers of color, each of which is visible at a different viewing angle. So with a simple shift of your head you can see the colors change before your eyes – from blue to red, from lilac to black, or even from green to gold.” 

In an industry with strict regulations for eye make up, DayGlo offers a rich and powerful new color experience, by employing natural micas, which are a leading natural mineral used in cosmetics and meet specific FDA requirements for eye makeup. These pigments are optimal for use in pressed powder for eye shadow, and can also be formulated into hairsprays, and skin creams. 

As people increasingly seek to express their individuality through the colors they choose – from cosmetics to clothing to personal accessories – companies are looking for new ways to engage customers and build brand loyalty through quality, exclusive products. With virtually any two colors being able to be combined in a single pigment, Gemini offers a unique color effect that enables consumers to completely personalize their look, according to their own style and sense of identity. 

“Brand managers are increasingly demanding high-quality cosmetic ingredients that can define and distinguish their brand,” said Tom DiPietro, Vice President of Research and Development. “Gemini enables companies to build brand loyalty with a customizable – and highly luxurious – range of products.” 

Gemini is the latest in DayGlo’s expanding catalogue of ingredients developed specifically for use in cosmetics. The company’s DermaGlo portfolio of clean and bright colors are industry-favorites in lipstick, lip-gloss, face paint and nail polish applications. The launch of the Gemini range addresses a previously un-tapped market segment – eye cosmetics – and fills out the DayGlo collection. 

“DayGlo’s unique specialty color effects, like Gemini and DermaGlo, enable consumers and cosmetic companies alike to add a touch of luxury, to differentiate themselves, and to build their own identity,” Sonby continued. 

### 

About DayGlo

Cleveland-based DayGlo Color Corp., a wholly owned subsidiary of RPM, Inc., is a global leader in the color industry offering a diverse product line and customized color solutions for packaging and consumer goods, plastics, graphic arts, paints and coatings, dyes and textiles, as well as ingredients for the personal care and cosmetics industries. As the originator, and world’s largest manufacturer, of daylight fluorescent color, DayGlo also develops conventional color dispersions and specialty effects pigments. DayGlo’s diverse range of products can be used alone or combined with conventional colors help achieve cleaner, brighter, more sophisticated colors. With DayGlo it’s Color. Only Better.