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Wednesday, February 16, 2011

DayGlo Calls for Reinvention of Color

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Addresses color preferences and trends at the Package Design & Development Summit 2011

Cleveland, OH (February 14, 2011) – DayGlo Color Corp., a global leader in the color industry, will be examining packaging and consumer developments in the 21st century from the unique perspective of color at the Package Design & Development Summit 2011 (March 1-3; St Petersburg, FL).

If the 20th century was about following color trends, then the 21st is all about using color to express our individuality. In this era of personalization, consumers increasingly seek niche color palettes over traditional ranges in their lives and, therefore, in the products they buy.

In this lively session, Dr. Wayne Likavec, Product Development and Quality Control Manager at DayGlo, will challenge the audience to look beyond accepted tenets of color in packaging and propose a new direction, examining the industry from the perspectives of: colors themselves, color effects, and the applications of color in consumer and commercial packaging.

“New categories of influencers are broadening our color choices,” Likavec notes. “From private label to sustainability and the globalization of style, packaging developers, designers, and brands alike need to understand that color can play a different – and increasingly important – role in drawing consumers. Packaging, it seems, has become fashion.”

The Package Design & Development Summit brings together package design and development professionals seeking the latest trends, tools and technologies to create competitive packaging that drives growth. The Summit focuses on the key challenges facing designers and developers and provides real-world solutions. Attendees include:

• Package designers, package developers, creative directors, packaging managers, packaging engineers, operations managers, marketing managers and R&D managers from CPG and converter companies.

• Consumer packaging consultants, package design and development firms, packaging industry service and solution providers, packaging consultants and market researchers

DayGlo recently announced its new positioning, “Color. Only Better.”, aimed to communicate the company’s expertise in improving, enhancing, and making color better. In addition, the company launched a new website featuring the Design Center, a new interactive tool for the industry, where visitors can see firsthand how to make color better using DayGlo products on a 3D object.


About DayGlo
Cleveland-based DayGlo Color Corp., a wholly owned subsidiary of RPM, Inc., is a global leader in the color industry, offering a diverse product line and customized color solutions for packaging and consumer goods, plastics, graphic arts, paints and coatings, dyes and textiles, as well as ingredients for the personal care and cosmetics industries. As the originator, and world’s largest manufacturer, of daylight fluorescent color, DayGlo also develops conventional color dispersions and specialty effect pigments. DayGlo’s diverse range of products can be used alone or combined with conventional colors help achieve cleaner, brighter, more sophisticated colors. With DayGlo it’s “Color. Only Better.”


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