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Graphic Arts

Make a lasting impression with Color.


Create brand-building campaigns that span marketing platforms using eye-catching color that is bold and powerful or soft and subtle. The demand for differentiated products is constantly growing and the simplest means to achieve this is with color. 

DayGlo sells.

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We help brand managers and designers get their products noticed and build strong, lasting brand identities. At DayGlo, our color solutions can be reproduced for any printing application – including magazine advertisements, marketing brochures and in-store displays – in the exact color shades you use in your products and packaging so that brand colors are consistent no matter where consumers interact with them.

Offering high quality products and decades of technical experience, DayGlo partners with ink makers and the printers they serve to achieve the specified colors the customers require. We provide colorants for gravure inks, flexographic inks, screen inks, and lithographic inks.





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Use bold colors on magazine covers and mailings to stand out on crowded newsstands.

DayGlo’s extensive range of classic fluorescent inks and pigments can enhance any printed material.



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Enhance shelf appeal with our diversified color solutions, which can be used in nearly all print packaging applications from boxes for cereal and children’s toys to high-end consumer electronics and perfumes.

Create new colors with StarFire® II , the latest generation of DayGlo fluorescents. The bright translucent pigments and inks can be used alone or overprint another color for cleaner and bolder shades for maximum impact. Protect your brand with DayGlo Phantom™ pigments and dyes for package safety applications.

Visual Merchandising


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Research studies have demonstrated time and time again - color attracts consumers and drives brand sales.

Products identified with fluorescent signs have increased as much as 50% in both unit sales and dollar sales compared to those with non-fluorescent signs. That’s why leading global brands continue to partner with us in their packaging and display development.

Use DayGlo fluorescent colors to energize posters, banners, and bring any kind of signage to life. Whether you are looking for subtle shades that blend together for maximum realism; strong, bold colors that stand out; or an unforgettable image that shimmers and changes in the light, DayGlo has the answer.

Eco-Friendly Printing


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Make saving the planet a colorful experience!

Add an eco-friendly splash of color to apparel wear, packaging or any substrate that can be printed. Made from post-consumer plastics, DayGlo’s ECO Pigments are the first environmentally friendly pigments to offer the same color brilliance as traditional fluorescent pigments.

So with DayGlo, whether you choose pink or orange, you’ll always be Green!


Latest News


DayGlo Annual Calendar Time!

Submissions Due 11-17-17  Read More


DayGlo Color and Reebok Partner to Release ZOKU RUNNER ULTK DAY-GLO®

DayGlo Color Corp. has announced a partnership with Reebok to release the ZOKU RUNNER ULTK DAY-GLO®, a neon spin on the classic Reebok ZOKU RUNNER lifestyle shoe.  Read More



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