• 1931

    1931

    From Montana to Berkeley

    The Switzer family relocated from Montana to Berkeley, California, in 1931 after investing in their family owned pharmacy. Bob Switzer began attending the University of California as a pre-med student, while his brother, Joe Switzer found a passion in creating amateur magic shows.

  • 1933

    1933

    Dark Times That Led to a Bright Future

    Bob Switzer spent the summer working at a tomato quality control laboratory until an accident occurred. He spent the next few months in a darkened room to let his eyesight recover, which led him and his brother, Joe, to explore fluorescence.

  • 1934

    1934

    Tricks and Magic

    Joe Switzer performed a magic trick using his black light solution and a Balinese dancer, making it appear that her head had detach from her body. This trick won him an award at the magicians’ convention.

  • 1934

    1934

    Brothers Working Together

    The Switzer Brothers founded the Fluor-S-Art Co. to continue to develop their paints for advertising displays.

  • 1935

    1935

    The Happy Accident

    After dipping silk fabric into a combination of alcohol and fluorescent dye, by complete accident, the Switzer brothers discovered the secret to daylight fluorescents. With their new discovery they hit the road and relocated to Cleveland, Ohio. There they earned a living by selling colors for fluorescent posters.

  • 1936

    1936

    Cross Country Adventures

    Bob and Joe left California and moved their company across the country to Cleveland, Ohio, to partner with Continental Lithograph, a subsidiary of Warner Brothers Pictures.

  • 1938

    1938

    Growing Family

    The Switzer brothers continued to break ground in the chemical industry with their inventions of Zyglo and Magnaglo, two flaw-detection fluorescent dyes.

  • 1940

    1940

    DayGlo Warfare

    World War II demanded many uses for DayGlo colors, including painting military aircrafts and supplying troops with fluorescent fabrics to ensure visibility and safety.

  • 1946

    1946

    Moving Out On Their Own

    The Switzer Brothers ended their agreement with Continental Lithograph and founded Switzer Brothers, Inc. (now known as Day-Glo Color Corp.)

  • 1947

    1947

    Black Light Displays

  • 1949

    1949

    Fluorescent Silk Screen

  • 1949

    1949

    Attention Grabbing Advertising

    More and more advertisers begin to demand the use of fluorescent colors in their displays to grab more customers’ attention.

  • 1950

    1950

    Fluorescent Meets Fashion

    DayGlo fluorescent clothing began to take over the fashion world becoming the newest trend.

  • 1951

    1951

    National News

  • 1953

    1953

    Making The World Glow

  • 1959

    1959

    Packaging Turns DayGlo

    DayGlo daylight fluorescent pigments become the standard of packaging in consumer products from its eye grabbing and lasting impression.

  • 1960

    1960

    Standard of Safety

    DayGlo Fire Orange™ becomes the standard of safety in aviation by increasing visibility on aircrafts.

  • 1964

    1964

    The DayGlo Mobile

  • 1966

    1966

    Inside The Factory

    Inside look at the DayGlo factory as featured in the Goodyear Chemical Review: Number 1 of 1966.

  • 1967

    1967

    Psychedelic Recordings

    Records began to tune in to fluorescent colors for psychedelic, attention grabbing results.

  • 1969

    1969

    Becoming Day-Glo Color Corp.

    Switzer Brother, Inc. officially changed its company’s name to the iconic Day-Glo Color Corp. that is known now.

  • 1970

    1970

    Colorful Minds

    Big named brands begin including DayGlo colors into their traditional product lines to accommodate for customer demand for brighter and trendier options.

  • 1971

    1971

    Breakthrough Inventions

    DayGlo continues to push forward in research and development by inventing new and improved products for specific market segments. DayGlo announces a major breakthrough with Z series pigments.

  • 1980

    1980

    Let's Get Physical

    DayGlo aerobics apparel colors the 80s with bright, neon activewear and leotards. Celebrities like Olivia Newton John and Jane Fonda help push this trend into the spotlight.

  • 1985

    1985

    Announcing Aquisitions

    The Nalco Chemical Company of Oak Brook purchased Day-Glo Color in September of 1985.

  • 1991

    1991

    Joining RPM

    RPM International Inc. acquires DayGlo Color Corp. from Nalco Chemical Company.

  • 2009

    2009

    Tale of Two Brothers

    The Day-Glo Brothers: The True Story of Bob and Joe Switzer’s Bright Ideas and Brand-New Colors by Chris Barton tells the story of the brains of two brothers and how DayGlo came to be.

  • 2012

    2012

    Award Winning Innovations

    The development of DayGlo fluorescent pigments was recognized by the American Chemical Society as a National Historic Chemical Landmark.

  • 2017

    2017

    ZOKU RUNNER ULTK DAY-GLO

    DayGlo Color and Reebok partner to release the ZOKU RUNNER ULTK DAY-GLO in three original DayGlo colors: Aurora Pink®, Blaze Orange™, and Saturn Yellow®. The shoe features the new DayGlo Ezentus™ “EZ” formaldehyde-free pigment.