DayGlo has partnered with some of the top research and academic institutions to study color – how it works, how it grabs attention, how it engages and influences people and how people react to it.

Our Color Studies

  • Children's Color Preference Study

    Learn why children choose fluorescent color over conventional color 4 to 1! Read the Xavier University study on children’s preference for fluorescent vs. conventional colored toys. Read Study
  • Domestic Vs. Foreign Traffic Cones

    See how DayGlo fluorescent colors enhance driver safety with increased visibility of traffic cones! Read the 2008 study by Xavier University and Arizona State University which compares driver reaction times to two different traffic cones: a foreign traffic cone and a domestic traffic cone using DayGlo’s Fire Orange™. Read Study
  • The Real World of Fluorescent Lightfastness

    Learn what really happens to the colors in fluorescent inks during 12 weeks on the shelf! Read DayGlo’s study on lightfastness for insight into the durability of fluorescent colors under real world lighting conditions when used in product packaging. Read Study
  • Measure The DayGlo Difference

    Just how much more impact does DayGlo fluorescent color really make to outdoor advertising? Read the Telcom Research Inc. study to learn how outdoor users can enhance their marketing with fluorescent color. Read Study